WHAT WE DO
WHAT WE DO
"UNDERSTANDING THE CONNECTIONS WE SHARE WHILE LEVERAGING THE DIFFERENCES WE CELEBRATE"
NuSoul Marketing Group is a Lifestyle Marketing Consultancy specializing in connecting brands to consumers. Our proven strategies integrate consumer insights and data to create client-specific marketing solutions. From grass roots, direct consumer marketing to innovative engagement experiences and multi-platform media plans and placement, NuSoul Group unites BRANDS and BUSINESSES with their TARGET through live experiences, digital, mobile, social and traditional advertising platforms.
/// OUR APPROACH ///
Our cross-consumer philosophy inspires our thinking and creativity by focusing our attention on Celebrated Differences, those factors that are in the DNA of a specific culture and make the difference between simply hearing your message versus establishing a meaningful emotional connection rooted in compelling insights. When necessary, we identify and tap Shared Connections ~ those insights based on human needs that are typically consistent across multiple platforms.
As companies look for ways to grow their business, build brand awareness and drive sales/boost market share, it is critical to understand new and emerging demands from consumers, especially within growing segments, wherever they do business. As the population of the United States evolves to become more ethnically diverse, the complexity of such an effort has grown.
NuSoul Marketing Group provides insights and strategies designed to help "close the competition gap" through diverse base target marketing.
OUR VALUES
OUR VALUES
/// CREATIVITY ///
We don’t just think, “outside the box” we create your own custom solution that goes beyond traditional models of staffing, structuring, and implementation.
/// RESPONSIVENESS ///
We enjoy giving our clients more than they expect and provide the tools needed to accomplish their objective.
/// RESULTS-ORIENTED ///
We are no dispensers of advice, but guarantors of intentional progress.